4 October 2017

Don't let your mindset undermine your hard work!!!

Are you out there pounding the pavement trying to sell your products and services only to look at that balance sheet at the end of the month and wonder why you even bother?

You're not alone - there are many entrepreneurs out there working way too hard to make a living. Ever wonder why that is? Ever wonder whether your mindset supports your success goals?

A sinkhole happens when the ground under a paved section can no longer support the weight. No matter how much asphalt you put on this hole, the hole will keep coming back until you deal with the underlying issues - erosion, lack of preparation etc.

That's like mindset - you can write the best copy, have unlimited financial resources to put into your business, but if you don't have the right mindset - the results are inevitable. Your mindset determines results.

Congruence between your actions and your mindset is key to achieving your goals. It takes work to change a mind that has been operating on autopilot for decades. It takes reflection, challenging your own assumptions and sometimes working against the majority. Mental toughness is needed to change a mind but if you want to achieve success, you can't ignore it. You have to take action or you'll continue to get the same results.

Check in today - what's going on below the surface?

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