First, Best or Different

I’m not a wine drinker but you can bet your bottom dollar I said yes to a chance to visit Luckett Vineyards. And what a fantastic experience it was. Pete Luckett knows business and I enjoyed having a brief chat with him, and watching him roll up his sleeves and get his hands in there. It was interesting because, from my experience with business folk, there are a few things that separate the successful people from those who are flash-in-a-pans. One of those things is a willingness to get your hands dirty. That’s not to say that when things are better, you don’t outsource some of the work. But a real willingness to be seen as human can go a long way to earning respect.

At one point, Pete stopped by our table with a smile on his face and a story to tell. I boldly asked for one piece of sage advice. “Are you ready?” he asked with a twinkle in his eye. Not one to be outdone in the charm department, I responded, “I am a Newfoundlander. I was born ready.”

“Be the first, be the best, or be different.” That’s it. The key to success. You heard it from the man.